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Businesses have many parts -

none as valuable in isolation

as they are when they work together

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Journeys can take many paths -

often unexpected and difficult to navigate

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Odyssey

providing clarity in complex business environments

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Clear Graph Unclear Graph
Muscular Dystrophy Australia
rspca
Search and Rescue Dogs Australia
Odyssey Business Improvement
Seeing Eye Dogs Australia
The Smith Family
World Vision

Is your business strategy optimised

for long term success ?

Are YOU following OBI?

Businesses need strategy and planning to achieve success and growth

Organisations that thrive have a clearly articulated strategy, and channels that deliver maximum value to customers and to your bottom line. A channel connects your customers to you... it's the lifeline of your business!

Odyssey Business Improvement works with organisations of all sizes to optimise business channels for long term success.

We provide specialised business advice on strategy development, organisational development, channel management, standards and processes, retail operations and marketing management.

Talk to us about making your channels work - the critical connections between your brand, your business and your customers.

Strategy and planning for sustainable growth

Odyssey Business Improvement offers strategy development, distribution channel management, business and process analysis, retail and marketing management for organisations of all sizes.

Learn about what we do

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An Odyssey is

a long & challenging but rewarding journey

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Meet the team

Principal consultant and channel strategist Gary Watson has built a team of talented and specialised associates at Odyssey Business Improvement that offer unique perspectives, experience and capabilities in:

  • Business strategy development
  • Distribution channel and network management
  • Business standards and process analysis
  • Retail business management
  • Brand and marketing management, and
  • Organisational and staff development and management.

Click on a team member to view their full bio

A team of a talented and specialised associates offering unique perspectives, experience and capabilities.

Gary Watson, Principal consultant and CEO

Gary Watson

Bella Katz, Brand and Marketing

Bella Katz

Enrique Elgueta, Project management and data analysis

Enrique Elgueta

Leanne Watson, Accounts and client services

Leanne Watson


Business improvement services

Competitive advantage through marketing and channel management

Business advisory services include:

Business strategy development

Business strategy development

Channel development and management

Channel development and management

Operating standards and process development

Operating standards and process development

Marketing and brand management

Marketing and brand management

Customer connection and retention

Customer connection and retention

Organisational development

Organisational development

The common ingredient in organisations that thrive is well developed strategy and distribution channels that deliver maximum value to customers, networks and to the bottom line. Your channels play a critical role in connecting your business with your customers and can include your website, your team of staff in a store, or a network of agents, franchisees or dealers. If your customers are important to your business then you cannot afford to neglect your channels.

We use the proprietary Odyssey Channel Model© to analyse and develop channel strategies that are tailored to your unique needs. Odyssey supports you throughout the program to ensure your objective or plan is delivered perfectly with our project development expertise and support.

Our unique approach to business improvement focuses on the key ingredients of success, offering channel engagement and marketing strategy that builds your competitive advantage and connects your product with your customers and your brand.

Odyssey Business Improvement specialise in developing and supporting brands and businesses in hyper competitive markets where differentiation is crucial.

Business strategy development

Talk to us about defining your markets, positioning, competitive advantage and value proposition. Our strategy model provides the foundations for clear and structured positioning and creation of goals and plans that determine a clear picture of your competitive environment to establish a road map for growth and success.

Channel development and management

A channel is any path to market. Channels are the critical pathways to reach your customers and markets - every business has them. Your channels contain critical contact points for your customers and include networks, franchises, store chains, direct to consumer, and digital communications. Without effectively managed channels, your organisation will never achieve its full potential.

Odyssey's core expertise lies in structuring the most effective channel model and channel management practice for your business, with extensive experience and channel improvement capabilities for businesses of all sizes from multinational networks and manufacturers seeking new markets, to single store retailers.

Talk to us about reviewing the health of your channels. Learn more about our channel model

Operating standards and process development

Standards, processes and policies underpin successful business strategies and brand promise delivery. Investing in these standards (performance objectives; definitions of excellence), processes (how to deliver against these standards) and policies (your rules of operation) ensures that your business has effective systems in place to deliver success. Odyssey use a specific and structured approach to auditing and developing these essential elements of success.

Learn more about our approach to audit and development of these essential success elements.

Marketing and brand management

Don't miss opportunities and waste valuable money and time with marketing programs that are not aligned to your target market segments. Odyssey can work with you to refine your marketing plans and brand management for success and ensure your retail management is effectively responding to your customers' needs. We ensure that your marketing plans and your customer response channels are aligned for effective implementation, with well-structured and effective measurement strategies in place.

Customer Connection and retention

Our approach to customer connection focuses on your customers and develops your customer engagement capabilities in a way that provides genuine and sustainable differentiation. By combining marketing strategy, organisational development, process and skill, we'll work with you to ensure your customer connection strategy exceeds your customer satisfaction benchmarks to create meaningful engagement and loyalty.

Read how we've done this for other businesses in our results portfolio

Organisational development

Organisations function at peak productivity and effectiveness when aligned to effective strategy and with a genuine focus on engaging their customers. The traditional 'functional' model can limit your opportunities for growth and innovation.

The Odyssey approach produces lean, effective and engaged organisations that deliver value and profit with staff who are committed to delivering your brand standards.

Learn more about our approach

Your channels play a critical role in connecting your business with your customers. Using the proprietary Odyssey Channel Model© we offer unique business improvement services that build your competitive advantage through effective channel strategy and marketing strategy.


Contact us if your business needs:

  • Business strategy development
  • Channel development and management
  • Operating standards and process development
  • Marketing and brand management
  • Organisational development Customer connection and retention.

Results portfolio

Odyssey Business Improvement offers expert business analysis and strategic planning, using our unique model. Our outstanding project execution delivers results for all of clients - large and small.

Our clients include large corporates, retail brands, not for profit organisations, distribution businesses and franchise networks. Whatever the industry or scale of business, you can expect clarity, engagement, energy and focus.

Odyssey Business Improvement offers expert business analysis and strategic planning, using our unique model. Whatever the industry or scale of business, you can expect clarity, engagement, energy and focus.

Browse our results portfolio to learn how Odyssey can improve your business.

Browse our results portfolio to learn how Odyssey can improve your business.

Premium
automotive brand

Creating growth through
customer retention

National
hardware SME

Preventing
financial failure

International
manufacturer

Clarity in strategic
decision making

Automotive
distributor

Channel standards and
dealer process
development

Businesses
of all sizes

Complex practices and
growth strategies

Small
businesses

Growth and
positioning strategy

Sales
teams

Energised and
engaged sales teams

Could this be you?

Call or email us to
discuss a solution
tailored to your needs

Our approach

Odyssey Business Improvement employs a unique approach to strategy, marketing and channel management that creates results.

Our exclusive and adaptable strategy and channel models© underpin adaptable and effective planning for businesses of all sizes and industries.

Through rigorous analysis and identification of causes and corrections for any channel and customer issues, we ensure that our clients are able make informed decisions and develop solid strategies that connect products, customers and brands.

Odyssey works with you to achieve real business improvement results that leverage your competitive advantage and optimise value delivery throughout your distribution channels and networks.

Contact us to discuss your business improvement goals.

We support clients to make informed decisions and develop solid strategies that connect their products, customers and brands. The exclusive Odyssey Channel Model© forms the basis of our adaptable and effective channel strategies.

Odyssey Channel Model

The Odyssey Channel Model©

The Odyssey Channel Model© draws together a comprehensive evaluation of your operating environment. We work with you to develop results that leverage your competitive advantage and optimise value delivery throughout distribution channels and networks.

Strategy and brand

Strategy includes development and positioning of a brand, defining the objective customer view of the organisation (image) and the internal view of the organisation (identity).

Structure and function

Odyssey has extensive experience and a record of success in developing comprehensive standards, process and policy management programs for businesses of all sizes.

Marketing and response

Are you getting a true picture of what matters most in your marketing delivery? Are your customer response channels geared to support effective opportunity conversions? Odyssey can work with you to ensure these vital functions are aligned and measured for success.

Channel
model

Strategy
& brand

Structure
& function

Marketing
& response

The Odyssey Channel Model©

The Odyssey Channel Model© draws together a comprehensive evaluation of your operating context and your marketing and customer response to optimise value delivery throughout distribution channels and networks.

Strategy & brand

A business must have a strategy if it is to succeed. The strategy must define where and how a company will compete, and its goals and plans for achieving those goals. Essentially, a strategy defines how a company will create value and for whom. Strategy includes development and positioning of a brand, defining the objective customer view of the organisation (image) and the internal view of the organisation (identity).

Strategy & brand > Where

A strong and informed definition of your competitive landscape lies at the core of strategy. It underpins the key marketing elements of segmentation, targeting and positioning (STP).

Strategy & brand > How

There are three ways a business can compete - on product, on service or on price. Most businesses lie somewhere in a three-way spectrum. Articulating your place in this spectrum is critical to determining your competitive positioning.

Strategy & brand > Competitive advantage

The elements of your operations that provide differentiation from your competitors and deliver enhanced value to your customers underpin your competitive advantage. Odyssey works with you to articulate and leverage your competitive advantage.

Strategy & brand > Value proposition

Your value proposition (sometimes called an 'elevator pitch') describes the sum of the benefits that a customer will gain through dealing with your business. Odyssey works with you to understand and leverage organisational value propositions.

Strategy & brand > Execution

The Odyssey model places execution at the heart of planning, and aligns strategy, organisation and assets in a functional and easily managed project management structure.

Structure and function

Odyssey Business Improvement has extensive experience and a record of success in developing comprehensive standards, process and policy management programs for businesses of all sizes.

Structure and function > Standards

Standards define our vision and expectations. Standards are aspirational and expected levels of business performance and define in detail how you wish to be seen by your customers and staff, and the goals that you expect to achieve.

Structure and function > Process

Processes are the means by which standards are achieved. Processes form an intrinsic part of how businesses operate, including the pathways staff use to deliver customer value, the way customer promises are fulfilled, and the mechanism for maintaining peak productivity.

Structure and function > Policy

The rules of operation that ensure legal and financial compliance, efficiency, governance and customer and staff protection across all aspects of operations.

Structure and function > Skills

Products and services are delivered by people; skills bring process to life. Odyssey works with you to define the essential personnel and skills that your staff require to deliver your brand promises to the highest level.

Marketing & response

Many marketing campaigns fail to deliver their expected outcomes and this is usually because of the way that customer response is managed. Are you getting a true picture of what matters most in your marketing delivery? Are your customer response channels geared to support effective opportunity conversions? Odyssey works with you to ensure these vital functions are aligned and measured for success.

Marketing & response > Staff

People are key to your sales and service success. Your team's service response, and that of your channel partners and retailers, must meet customer expectations and deliver on your marketing promise to support your brand. Odyssey works with you to develop effective human resource management and performance measures to optimise opportunity conversions.

Marketing & response > Customer

Effective marketing generates customer awareness, desire, and expectations and culminates in customer contact. From here, service begins. Odyssey works with you to ensure that marketing value is created for your organisation and opportunities are converted into service fulfilment.

Marketing & response > Value

Value is created when a customer's needs and wants are met for a satisfactory price. The net effect of the Odyssey Channel Model© is high value creation, strong customer loyalty and continuous improvement for your business.

Marketing & response > Measure

The success of marketing lies in the number and quality of customer contacts made, while sales outputs result from the process of converting enquiries these opportunities into sales. Accurate definition, measurement and understanding of your 'sales funnel' is vital to understanding and improving your organisation's performance.

Community


The Odyssey team is committed to giving back to our community. Our active corporate social responsibility program supports a range of non-profit organisations through:

  • Financial support and sponsorship
  • Fundraising
  • Personal involvement
  • Pro-bono professional services.

Visit our main website to learn more about how we support Muscular Dystrophy Australia, Royal Society for the Protection of Cruelty to Animals Victoria (RSPCA Vic), Search and Rescue Dogs Australia (SARDA), World Vision, Seeing Eye Dogs Australia and The Smith Family.

Contact us

Discussion leads to understanding
Understanding leads to solution.

Contact us now to start the discussion.

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+61 499 296 015

gwatson@odysseybi.com.au

PO Box 2680
Rowville VIC 3178
Australia